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Our vision is ‘to be the leading light of Islamic media'
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Islam Channel is a television channel presenting the Islamic perspective
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Our intent is to engage our audience in a meaningful discourse concerning all
aspects of Islam
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We want Islam Channel to present the Islamic viewpoint and values through its
programming
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Islam Channel acts as an interface between Muslims & non-Muslims to remove
the misconceptions people have about Islam
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Islam Channel provides a true and quality media alternative for Muslims
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Islam Channel aims to help the Muslims succeed within the UK on economic,
spiritual and educational fronts
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We intend to be the effective, successful medium of communication
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To operate as a commercial public service broadcaster
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To be the world’s choice among international broadcasters for authoritative and
impartial Islamic information
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To be trusted for content accuracy and expertise
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To attract viewers from all ages, genders and races
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We are targeting the English-speaking Muslims
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The 2001 UK census found that 51% of Muslim living in the UK were born here
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It also states that the Muslim community is 1.5 million in number
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There are 350,000 Muslim households (source: MCB)
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Roughly half of the Muslims in the UK are between the ages of 25–35 (source:
Census)
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