Morocco aims to double its incoming tourist numbers to 26 million by 2030, solidifying its position as a prominent global leisure destination. 

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As the Premier Partner of World Travel Market London, Morocco will showcase its "Morocco, Kingdom of Light" campaign, which highlights the country's contemporary and vibrant attractions, which include luxury, trekking, surfing, cultural and artistic experiences.

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Morocco's captivating campaign, unveiled in April 2022, entices a new generation of travellers with its blend of historical richness and contemporary dynamism, showcasing the nation's vibrant experiences and alluring ambiance.

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This partnership at the influential travel and tourism event signifies Morocco's efforts to establish itself among the favoured destinations worldwide.

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Adel El Fakir, General Director of the Moroccan National Tourism Office, said: “Our presence at WTM London will be an excellent showcase to further boost the attractiveness of the Moroccan tourism destination. 

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"We will thus be in the heart of the action when tourism professionals from around the world come up with new products for 2024 and beyond, and we will also be at the forefront in terms of communication and promotion of the country.”

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Juliette Losardo, Exhibition Director at World Travel Market London, said: “We are thrilled to announce Morocco as Premier Partner for World Travel Market London 2023 and excited to support them in reaching their goals for 2030.

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"WTM London is the world’s most influential travel and tourism event, as well as being the sourcing hub for international travel buyers, and so provides the ideal place for Morocco to showcase what they have on offer, highlighting their vibrant culture and incredible hospitality.”

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World Travel Market in London will be on 6-8th November 2023.

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